Frifeldt Investment Counsel is a fee only registered investment advisor utilizing scientific, academic and mathematical principles to drive all of our investment processes. This means that if there isn’t sufficient academic research or statistical testing behind an investment idea, we don’t do it. It is that simple. We have three philosophical principles that guide our investing process.
Stock picking does not work over the long run
Equity and bond index funds are the most efficient way to gain market exposure
Asset allocation decisions are the prime driver of total portfolio returns